Sammy Chand included in Top 10 Most Influential South Asians of 2016

Sammy Chand was listed in the top 10 of the most influential South Asians in the United States.  The list was published by DissDash and included people like professional basketball player Satnam Singh, artist Raja Kumari, entrepreneur Payal Kadakia, and vlogger Lilly Singh. 

This is the first ever recognition of its kind for Sammy and the honor was not without appreciation as Sammy delivered a special video message.  A big thank you to DissDash for including Rukus Avenue as the Record Label of the Year.

Rukus Avenue Awarded Record Label of the Year for 2016 by DissDash

DissDash recognized Rukus Avenue with a very coveted Record Label of the Year award as the the popular blog rolled out its "Best of" for 2016.  The awards included many other noteworthy members of the South Asian community in the United States.  This is a special note for Rukus Avenue as its in its 20th year this year.  Thank you to our friends at DissDash.Com for the recognition!

President Barack Obama & First Lady Michelle Obama lend their voice to Act To Change album


The White Initiative album Act To Change is a collaboration with Rukus Avenue and features 25 tracks of music and audio pieces that inspire the fight against bullying.  The opening piece to the album is delivered by none other than President Barack Obama and First Lady Michelle Obama, as they address the social need to fight bullying.

The President refers to the movement as an important social issue and calls for support for all our nation to step up and make a difference.  He notes that this is a social issue that seldom finds the front pages of the media and needs the awareness to battle it on multiple levels.

The First Lady also talks about the importance as, not only President & First Lady, but as parents to bring attention to this problem that our youth faces.  Since the Asian-American population in this country are statistically more likely to be targeted, the White House Initiative for Asian Americans and Pacific Islanders have mobilized with Rukus Avenue to put an album together to help bring much needed attention to the issue.

Sammy Chand produces title track for White House Initiative Act To Change Album

Act To Change - Single Cover_HighRes.jpg

The action packed anti-bullying album by Rukus Avenue goes live on Dec 7th, 2017.  The Sammy Chand produced single Act To Change is also featured on the album and showcases some of the finest in Asian American artists on one album.  The song also features G Yamazawa, Hoodini, Salvador Santana, Ruby Ibarra & Connie Lim. 

Head on over to iTunes on Dec 7th and checkout what all the hype is about.  The album also features President Barack Obama and First Lady Michelle Obama as the opening audio piece to introduce the White House initiative.  

The dynamic single features musicians Joey Santori and acclaimed Roma-Gypsy musician Oliver Rajamani and is mixed by Rukus Avenue's own Jack Atlantis.  Let us know what you think of the single! Email us at!  

Rukus Avenue releases Artwork for White House #ActToChange Album

The Rukus Avenue collaboration with The White House Initiative of Asian American's and Pacific Islanders is growing in momentum towards its release.  Today, Rukus Avenue released the album cover to the much anticipated release.  The album features 25 tracks and is the strongest representation of Asian American musicians that have all come together and address a growing problem in the AAPI community.

The album cover is designed by Rukus Avenue's chief artist Avi Sehmi.  The album releases worldwide December 7th, 2016, about 43 days before President Barack Obama leaves the Oval Office.

The White House, Rukus Avenue, & #ActToChange team up to End Bullying

Rukus Avenue is honored to be working alongside President Obama's govemment-wide White House Initiative on Asian American 8 Pacific Islanders to start a brand new music project to address bullying. 

Our goal is to produce and curate a compilation that features musicians and personalities from Asian American 8 Pacific Islander community that brings awareness, educates, and activates prevention of bullying amongst our youth. 

The ACT TO CHANGE music movement will feature music and other audio pieces that inspire our youth to be more aware and sensitive of communication and actions that are divisive or abusive. The acceptance of all of our differences has never been more quickly achieved than by utilizing the true essence of the binding power of music. We are proud to send all proceeds of this album to the #ActToChange campaign and work along the White House Initiative to serve the AAPI community. 

We thank you for joining our mission to make a change! 

Rukus Avenue is proud to be featured as a Sponsor of FF2060 in Washington DC

Highlighting legacy and action in the Asian American and Pacific Islander community under President Obama and beyond.

Fast Forward 2060 is a free, public pop-up exhibit and event on December 7, 2016 in Washington, DC that highlights Asian American and Pacific Islander (AAPI) progress under President Obama and beyond.

AAPIs are the fastest growing racial group in the U.S. They are more than 20 million strong and expected to double to over 50 million by 2060. 

Join us for an afternoon of interactive exhibits, speaker sessions, and opportunities to engage digitally and in-person.

Rukus Avenue is a proud supporter of FF2060.  Visit the site now! FF2060.Org

The United Nations & Rukus Avenue launch music project against Human Trafficking

The United Nations and Rukus Avenue have teamed up to raise money for the United Nations voluntary trust fund to end Human Trafficking.  Rukus Avenue will put together a music compilation that will feature artists from around the world to bring awareness and much needed attention and resources to continue their worldwide initiatives.

The project is a collection of the Artist United Against Human Trafficking mission to fight Human Trafficking and will feature over 30 different artists from various genres and backgrounds.  Keep an eye on RukusAvenue.Com to keep up with all the different updates on this project

The Wu-Tang Clan is in the building! Cappadonna & Sammy Chand!

Producer Sammy Chand's signature hip hop beats fuse with Cappadonna from the Wu Tang Clan to form a dynamic new sound. Filmed in Los Angeles the music video features Cappadonna and Sammy Chand as they enter their secret venue.

The Great collaboration between two worlds of music as the Wu-Tang Clan's Cappadonna and Sammy Chand strike up a brand new sound.  The track called HANDS UP is the mixture of the gritty hip hop sound of Cappadonna with the edgy fusion of Rukus Avenue.  Sammy Chand's video with Cappadonna has a cool video shot in Los Angeles.

The track was produced by Sammy Chand and fuses the tabla of Sunil Kalyan with Guitars, strings and an banging hip hop ensemble to come up with a very lively song.  Aptly titled Hands Up the video has become a viral sensation. 

dir. Naveen Chaubal
producers: Ali Sandler + Shoushan Tavlian
ep: Ankush JIndal
dop: Phillips Shum

Listen to the Michael Franti track with Sammy Chand called Once A Day

The WorldBeat Mix of ONCE A DAY has been a favorite of the SOLD soundtrack.  Released in April 2016, the track is already a Rukus Avenue classic.  The Track features Hip Hop legend Michael Franti and the legendary Spearhead crew with the amazing vocals of Sonna Rele fused with big music sound of Sammy Chand.  

Featuring musicians from the around the Rukus Avenue team, the track was mixed by Jack Atlantis and was produced by Sammy Chand.  Listen to the track and let us know what you think of it!  Download the Sold soundtrack on iTunes!


Rukus Avenue releases the Soundtrack to the film SOLD

sold cover

Directed by Academy Award Winner Jeffrey D. Brown and Produced by Impact Producer Jane Charles, the film SOLD has garnered the attention of film festivals worldwide.  The film focuses on the tragedies of human trafficking and in this specific case sexual slavery.  Recognized by the United Nations for its efforts to bring awareness to the worldwide cause, the film SOLD has been involved in changing the legal parameters in countries where laws were not strong enough. 

Executive Producer Emma Thompson is behind the film and stars Gillian Anderson, David Arquette, Sushmita Mukherjee, Priyanka Bose, Tilatoma Shome, Niyar Saikia, and more.   The soundtrack has Rukus Avenue's own Sammy Chand behind it.  As music supervisor for the film, he collaborates with maestro John McDowell on the score.  John's powerful work of articulating lead character Laxmi's emotional plight has been a carrying force throughout the score of the film.

The soundtrack features the music of John McDowell, Sammy Chand, Michael Franti, acclaimed bollywood composers Salim & Sulaiman, Tajdar Junaid, Cappadonna, Sunidhi Chauhan, Midival Punditz, and David Starfire.  The soundtrack is now available worldwide on Rukus Avenue.  Download the album now and support the important cause behind the film.


Jassi Sidhu to headline Rhythm Village

The Rukus Avenue presented show RHYTHM VILLAGE at this year’s Indian Film Festival of LA will feature Bhangra Superstar Jassi Sidhu.  The show will take place at the beautiful Supper Club in Hollywood, California, on the 12th of April, 2012.

Also in the lineup will include Elephants with Guns, Bombay Dub Orchestra, DJ Ben G, and Doc Bladez.  The show will celebrate the 10th anniversary of the Indian Film Festival of LA and the 5th anniversary of Rhythm Village.

Come join us at the Supper Club for a very special night in Los Angeles.