The White Initiative album Act To Change is a collaboration with Rukus Avenue and features 25 tracks of music and audio pieces that inspire the fight against bullying. The opening piece to the album is delivered by none other than President Barack Obama and First Lady Michelle Obama, as they address the social need to fight bullying.
The President refers to the movement as an important social issue and calls for support for all our nation to step up and make a difference. He notes that this is a social issue that seldom finds the front pages of the media and needs the awareness to battle it on multiple levels.
The First Lady also talks about the importance as, not only President & First Lady, but as parents to bring attention to this problem that our youth faces. Since the Asian-American population in this country are statistically more likely to be targeted, the White House Initiative for Asian Americans and Pacific Islanders have mobilized with Rukus Avenue to put an album together to help bring much needed attention to the issue.