Rukus Avenue announces landmark deal with Dash Radio


Rukus Avenue Music Group CEO Sammy Chand announced the landmark deal with Dash Radio to start the world’s first mainstream platformed South Asian radio station called Rukus Avenue Radio. Dash Radio CEO Scott Keeney, or otherwise known as DJ Skee commented “"Dash has always been successful focusing on often overlooked genres. The potential for Rukus Avenue and the music of India is massive with an underserved market ripe for premium live audio content. We are excited to welcome them into the Dash family."

The Station will launch worldwide on April 8th and will feature over 70 celebrity hosts from around the world that will cover topics from social, political, and lifestyle to the best in South Asian entertainment. “There’s so much anticipation around this station and especially this business venture,” said Sammy Chand, “We’re honored to be partnering with Dash Radio through the establishment of this platform, and are thrilled about presenting our South Asian culture to a worldwide market - the prospect of the social impact our community of over 70 celebrity hosts can have is very exciting to us.”

To Celebrate the Film's Digital release - Download The Black Prince album for free NOW!


Featuring one of the more unique collection of artists to appear on album last year, The Black Prince is now available for download to celebrate the Video On Demand/Digital release of the film. Starring Satinder Sartaaj, Shabana Azmi, and directed by Kavi Raz, the film is about the last Maharaja of Punjab, and ended up being one of the top grossing films of 2017.

The accompanying album featuring the star of the film Satinder Sartaaj and also Nelly Furtado, Emmanuel Jal, Talib Kweli, Tisha Campbell, Raxstar, Hoodini, Andrew T Mackay, Meghdeep Bose, Raaginder Momi, Prashant Aswani, Ozark Henry, Saum G, Ak AKA Amazing, Ozomatli, Chali 2na, and music by Sammy Chand. 

You can download the album now at


Nargis signs with Rukus Avenue

Nargis - RA.jpg

Bollywood star Nargis Fakhri becomes the first actor to sign with Rukus Avenue. The longtime Indian Cinema lead will be represented by the North American entertainment company going forward and is an unprecedented agreement for Rukus Avenue. Nargis will be working on some new initiatives in Hollywood including her ongoing success in Bollywood.

Nargis first came to success through her hit tv show "America's Next Top Model" and then went on to act in over 11 different hit films, including her breakout film Rock Star.  Nargis joins an entertainment company that is increasingly becoming popular for its strong management team, and her American roots make her a perfect fit for Rukus Avenue.

Rukus Avenue CEO Sammy Chand offered his thoughts "We're honored to be working alongside such an accomplished actor like Nargis, this is truly an evolution for our company, and we're really excited about all we can do together." 

For more information, check out


Rapper Arpan Chopra Signs with Rukus Avenue


The budding 20 year old hip hop star Arpan Chopra has signed a contract with Rukus Avenue and will begin work on some brand new projects in 2018. Arpan's rise came collaborating with the NBA's Golden State Warriors on a couple of songs and was also featured on the Rukus Avenue - United Nations collaboration to fight Human Trafficking alongside AR Rahman, Satinder Sartaaj, Sonu Nigam and more.

The Cupertino, California native draws his inspiration from artists like J.Cole and Kendrick Lamar and has joined an artist roster at Rukus Avenue that features Ruby Ibarra, Satinder Sartaaj, Bappi Lahiri, Saum G, and more.  Rukus Avenue's Sammy Chand reflected "To have the chance to work with a young artist with the level of talent Arpan has is really exciting, you get the sense that you're embarking on the story of a remarkable talent."

Arpan is the youngest artist to ever sign at Rukus Avenue.

Check out more of Arpan's work at and at RukusAvenue.Com for more.


Ruby Ibarra on Times Square Billboards


Hip Hop star Ruby Ibarra is featured in Times Square for a new MasterCard Grammys advertisement campaign. The Rukus Avenue star is featured on a track with SZA to promote the upcoming Grammy ceremonies as part of the #StartSomethingPriceless movement taking place to ramp up the NY city festivities in late January.

Ruby was recently featured in Billboard Magazine in the Philippines and is fresh of an international tour.  She will be performing in Los Angeles on January 13th to promote her new album Circa 91. 


Satinder Sartaaj Signs With Rukus Avenue

Satinder Sartaaj Signs With Rukus Avenue.jpg

World Famous Punjabi-Sufi superstar Satinder Sartaaj has signed a multi-year deal with Rukus Avenue Music Group. The renowned poet and decorated singer will bring his illustrious career to one of the most exciting record companies in the world.  Rukus Avenue Chairman/CEO Sammy Chand described the signing as "a dream come true" as word started to make its way into the music community.  "I'm excited about the possibilities, Satinder Sartaaj has always been one of my favorite artists, so it's certainly a dream come true.

Satinder Sartaaj is no stranger to Rukus Avenue. This past summer Rukus Avenue released the Music Inspired By The Motion Picture for the The Black Prince, which starred Sartaaj. Sammy Chand and Satinder Sartaaj also collaborated on several pieces through the soundtrack, as there is sure to be more of that musical partnership to come in the upcoming months.

Satinder Sartaaj has been hard at work finishing up his The Black Prince tour, which will see him tour through England and the prestigious Wembley Arena in March.  Sartaaj will be the focus of further collaboration through Rukus Avenue, along with several initiatives inside and outside the studio.

Bappi Lahiri Signs with Rukus Avenue

Bappi Lahiri.jpg

The Bollywood Legend has crafted some of the most iconic music in Indian Cinema history, and his signing with Rukus Avenue brings a new chapter to this music icon. The trailblazing efforts of Bappi Lahiri continue at Rukus Avenue as he puts together a sound unlike any other in Los Angeles.  

Rukus Avenue CEO, Sammy Chand announced in a statement "Our long standing admiration of Bappi has now evolved into a working relationship, and we can't be more honored. I'm in complete admiration of his amazing ability to keep reinventing himself, and this move shows you his willingness to always look ahead." 

Bappi Lahiri will be releasing music in 2018 with some interesting names in the coming weeks. Stay tuned for more on this groundbreaking signing.

Rukus Avenue Music Group Signs hip hop star Ruby Ibarra!


The dazzling hip hop star Ruby Ibarra has signed with the Rukus Avenue Music Group, as the deal was completed last night in Los Angeles.  Ruby's recent work on Rukus Avenue's White House collaboration with President Obama was the debut of Ruby's work with Rukus Avenue, in addition to her featuring track with Sammy Chand on the United Nations collaboration in January.  

Stay tuned for more information as we share more about Ruby Ibarra! In the meantime, check out her track on the UN album Music To Inspire : Artists UNited Against Human Trafficking.  

The song is called "Bringing Me Down" :

Rukus Avenue launches The Black Prince album at Press-Conference


The Black Prince soundtrack was launched in New York with the stars of the film Shabana Azmi, Satinder Sartaaj, director Kavi Raz, and Indian Ambassador to India Navtej Sarna.  The event featured a question and answer with some of the New York's media and featured a special music presentation by Sammy Chand.  

The album released worldwide on July 14th and is available everywhere you buy music.

Rukus Avenue releases The Black Prince soundtrack

Rukus Avenue releases the much anticipated Music Inspired By The Motion picture today featuring the music of Sammy Chand and artists Talib Kweli, Satinder Sartaaj, Emmanuel Jal, Nelly Furtado, Chali 2na, AK aka Amazing, Ozmotali, Ozark Henry, Raxstar and more.  The 15 track music album will be launched in New York City on Sunday July 16th ahead of the release of the film on July 21st. 

This is Rukus Avenue's second full length soundtrack, with music videos coming very shortly.  Rukus Avenue will also release the album app next week to coincide with the release of the film.  

Visit your favorite music retailers or streaming sites to check out the album!



Sammy Chand at London Indian Film Festival for The Black Prince

Sammy Chand & Satinder Sartaaj

Sammy Chand & Satinder Sartaaj

Sammy Chand attended the London Indian Film Festival Opening Night for the film The Black Prince.  Sammy produced the music for the soundtrack Music Inspired By The Motion Picture The Black Prince, that features Talib Kweli, Tisha Campbell Martin, and of course Satinder Sartaaj.

Satinder Sartaaj and Sammy were both on the red carpet together as the duo were there for their upcoming work together on the soundtrack.  Sammy did three songs with Sartaaj including a song called Shabana Pal that was world premiered by BBC radio.

The two will be in Toronto for the release of the soundtrack in Toronto on July 13 and 14th.

Rukus Avenue To Release The Black Prince Soundtrack on July 14th.

The 15 track soundtrack features a very diverse sound, weaved together by a narration by AK.

The 15 track soundtrack features a very diverse sound, weaved together by a narration by AK.

Rukus Avenue has announced that they will release The Music Inspired By soundtrack to the film The Black Prince.  The Black Prince stars Satinder Sartaaj as the Maharaja Duleep Singh, and Shabana Azmi as the mother Maharani Jindan.  

With music by Sammy Chand, the 15 track soundtrack features Talib Kweli, Emmanuel Jal & Nelly Furtado, Satinder Sartaaj, Tisha Campbell Martin, Sammy Chand, Ozark Henry, AK aka Amazing, Raxstar, Andrew T Mackay, Ozomatli, Chali 2na, Hoodini, Saum G, Prashant Aswani, Meghdeep Bose & Raaginder Momi.

Releasing worldwide on July 14th, check out for more information.


Sammy Chand's new single The Elephant is available on Rukus Avenue APP.

The brand new single from Sammy Chand

The brand new single from Sammy Chand

The lead single titled The Elephant is from Sammy Chand's upcoming album The Inside Job.  The energetic single is a fine balance of power and grace and is available exclusively on the Rukus Avenue APP.  The track will be available worldwide on April 28, 2017 on iTunes and other digital outlets.

Releasing on April 28th, the single will also feature an extended version of the beat. 

Vanessa Carlton's track House of Seven Swords featured on UN Album

Vanessa Carlton with Music To Inspire CD

Vanessa Carlton with Music To Inspire CD

American music star Vanessa Carlton's track House of Seven Swords is featured on the Rukus Avenue album MUSIC TO INSPIRE, a collaboration with the United Nations to fight Human Trafficking and raise money for the UN Voluntary Trust Fund.  Vanessa was recently in Toronto for a show and was presented a CD by Rukus Avenue VP Raoul Juneja.

Vanessa's contribution to the Music To Inspire CD is a big one, as her track is a part of an all-star cast of over 50 artists and contributors that all gave to this cause.  Vanessa is currently on tour and will return to Los Angeles this April to begin work on her next album.

Please follow Vanessa Carlton on Facebook & Twitter! @VanessaCarlton

Rukus Avenue's new star Saum G to perform at Club Bardot March 10th

Saum G to perform in Hollywood March 10th

Saum G to perform in Hollywood March 10th

Rukus Avenue's very own Saum G will be taking the stage on March 10th at Bardot in Hollywood, California.  The producer and singer will be performing with this signature Cello and will be blending his cutting edge sound with genres like EDM.  Rukus Avenue's new star is already garnering a big buzz following his performance and inclusion in the United Nations anti-human trafficking album Music To Inspire.

Saum G will be performing songs from his upcoming album, including the acclaimed "Not For Sale" which is his collaboration with vocalist Varshini Muralikrishnan.  The show will begin at 7pm and will feature other opening acts to be announced shortly.  Roon and Astoic are two artists that have been confirmed so far.

Stay tuned for more info!

Rukus Avenue's Raoul Juneja & Sammy Chand attend 2017 Grammy Awards

Rukus Avenue VP Raoul Juneja with Sammy Chand

Rukus Avenue VP Raoul Juneja with Sammy Chand

The 2017 Grammy Awards were at Staples Center in Los Angeles this year with some of the worlds greatest performers and personalities in the music business.  Two of the Rukus Avenue team members Sammy Chand and Raoul Juneja were also in attendance.

The night was highlighted by performances by Beyonce, Chance the Rapper, A Tribe Called Quest, Adele, and more.  Rukus Avenue's soundtrack Sold, which was released in April 2016 was on the long list for the Best Soundtrack for 2016.  

There are some other hopeful submissions from the Rukus Avenue team in 2017! 

Rukus Avenue Team presents A.R.Rahman with Album.

Rukus Avenue V.P. Raoul Juneja, A.R.Rahman, and Sammy Chand

Rukus Avenue V.P. Raoul Juneja, A.R.Rahman, and Sammy Chand

The Rukus Avenue team made a quick pit stop in Toronto, Canada to meet with the great A.R.Rahman and share the project he contributed to.  The Music To Inspire album - Artists UNited Against Human Trafficking features two tracks by the Maestro.  The weekend festivities also featured some of A.R.Rahman's new project's coming out soon too, like his upcoming concert film called ONE LOVE.

The Rukus Avenue team was invited to a special world premiere screening of the brand new directorial debut by A.R.Rahman, but also got a chance to discuss the project with the man. Sammy Chand presented A.R. with a special commemorative pin given to him by the United Nations Office on Drugs and Crime.  He wore the pin on his sleeve as he took the picture.

Sammy Chand Delivers Speech at UN Headquarters

Rukus Avenue Chairman Sammy Chand

Rukus Avenue Chairman Sammy Chand

Rukus Avenue Chairman delivered a passionate 10 minute speech at the United Nations Headquarters in New York with H.E. President of the General Assembly Peter Thompson in attendance and other noted dignitaries.  The speech touched on the need for the galvanized community to step up and provide support and awareness for the first full activation of the One For All campaign launched by the United Nations.  An album to help end Human Trafficking.

The 17 Sustainable Development Goals as set forth by the United Nations for 2017 are an active initiative of the United Nations.  Rukus Avenue's Music To Inspire album Artists UNited Against Human Trafficking is one of the first activations of the One For All fight.  

Buy the album online now!

Rukus Avenue releases UN album at Headquarters

Ozark Henry, H.E. UN General Assembly President Peter Thompson, & Sammy Chand

Ozark Henry, H.E. UN General Assembly President Peter Thompson, & Sammy Chand

During an exclusive three hour event at the United Nations Headquarters in New York City, Rukus Avenue released its collaboration with the United Nations Office on Drugs & Crime.  A 60 song album to bring awareness and much needed resources to the United Nations Voluntary Trust Fund for Persons Trafficked.  The multinational album features over 50 different artists including President Jimmy Carter, A.R.Rahman, Sonu Nigam, Quincy Jones, and more.

The private event featured speeches by His Highest Excellency UN General Assembly President Peter Thompson, Rukus Avenue Chairman Sammy Chand, and PVBLIC Chairman Sergio Fernandez De Cordova.  The event also featured live performances by UN Goodwill Ambassador Ozark Henry, Patricia Vonne, and Saum G & Varshini.  

Download the album on iTunes or Google Play now

Rukus Avenue releases mega album with the United Nations

Rukus Avenue releases mega album with the United Nations to end Human Trafficking.  The album features 60 tracks and is available to download across the retailers around the world.  Every single proceed goes to the United Nations Voluntary Trust Fund for the fight against Human Trafficking.  Here is the tracklist : 

President Jimmy Carter - A Very Special Message
Sammy Chand & Hoodini - One Light At A Time
Ozark Henry - Maybe
Karmin - Love is Louder
Joss Stone - Star (We Are Who We Are)
Garbage - Where Do The Children Play?
Jack Atlantis - Gold Will Last Forever
Supaman - Why
Tisha Campbell-Martin - Steel Here
Urmi Basu - A Message
Satinder Sartaaj - Revolution (The Song of Hope)
Valley of the Kings - United We Stand
Anjulie - Dragonflies
Alfredo Rodriguez - Raices (Roots) f/ Richard Bona
A.R. Rahman - Infinite Love (K-Kov Remix)
Dan Davidson, Jeff Dalziel, Steve London - Hold On To Your Babies
Breeze The Voice - Love Is The Answer
MC Yogi f/ East Forest - Grace
Sonita Alizadeh - Daughters For Sale
Emmanuel Jal - Nyakor

Chloe Flower f/ Boyz II Men - Prelude
A.R. Rahman, Farah Siraj & Ani Choying Drolma - Zariya
Tisha Campbell-Martin - A Message
Sammy Chand & Ruby Ibarra - Bringing Me Down
Lee England Jr. - Hope
Sonu Nigam - Spirit Unfolding
Michael Franti, Sonna Rele & Sammy Chand - Once A Day (Worldbeat Mix)
Jeffrey D. Brown - About Human Trafficking
Rmxknz - Just Hang On
Shreyas Srinivas f/ Aditya Prakash - Running To Freedom
Tatyana Ali - Ghost Town
G Yamazawa - Give
Vanessa Carlton - House of Seven Swords
Panjabi MC f/ Sukhi Sivia - My Sister
Alysha Brilla - Changing The World
Justin Kauflin - Abide With Me
Daryl Hall & John Oates - Ooh Child
Ariana Delawari f/ Salar Nader - The Warrior
Eppic f/ Alex G - Parachute
Anoushka Shankar - In Jyoti's Name

Gregor Narholz - Silently Coping
Anuradha Koirala - A Message
Saum G. f/ Varshini - Not For Sale
Karl Wolf - Finally Free
Apache Indian f/ Destiny  - Save The World
Leon & The Peoples - Love Is A Beautiful Thing (Reggae Mix)
Neeti Mohan - Udne De
Salvador Santana - Weapons of Mass Compassion
Patricia Vonne - Missing Women
Shilpa Agarwal - Sheath & Sword
Steel Pulse - Human Trafficking
The Gravy Street - This We Know
Anita Lerche - Vem Kan Segla
Arpan Chopra - I See Freedom
Cody Jonsen - Sons & Daughters
Ellis Hall - Be The Change
FEFE - I Don't Know You Anymore
Trevor Hall - You Can't Rush Your Healing
Jessica Fichot - Berceuse Bancale
Vijay Iyer - Taking Flight