We are Rukus Avenue. A music company with a 21 year history. Our culture captures a movement taking place around the world to bring social change through music. We believe in innovation that pushes the boundaries of expression through our unique mixtures of Eastern & Western Cultures. Our Voice Has Never Been Louder & The World is listening.



With its expression squarely parked in the fusion of Western & Eastern cultures, Rukus Avenue is a groundbreaking music company with a well celebrated 20 year history.  Noted for its spearheading efforts in South Asian music in North America and for inspiring a generation of artists, this bustling record label has cemented itself as a creative force and a conduit for an active social community.

Founded in 1996 by Sammy Chand, Rukus Avenue’s confluence of cultures has had a signature musical expression, and has carried a wide range of artists along its storied history.  Artists like Karmacy, Kanwar Gill, Rasika Mathur, CJ aka Charenjeet, Hoodini, Gingger Shankar, Sandeep, Saum G, & more have all been on the Rukus Avenue artist roster, and have helped cement it as a recognized music brand.  In 2016, Rukus Avenue released its first full length motion picture Music Soundtrack for the film Sold.

Currently distributed by the Orchard, Rukus Avenue was also well documented for signing a trailblazing distribution deal with Sony Music in 2005.  It also partnered and collaborated with many other companies and initiatives like the United Nations, The White House, NBA, MTV, Warner Music Group, Universal Music Group, APM, Sonoton, and many more respected and reputed worldwide brands.  Rukus Avenue artists have had their music featured in over 70 different film and televisions shows from around the world.

The Future looks bright for the Rukus Avenue Music Group.  Since its recent introduction of the Rukus Global Initiative and the announcements of collaborations with the United Nations and the White House, the light has never shined so bright for this expanding music company.  With its imprint on this burgeoning culture cemented, its responsibility to carry the flag forward and further has never been greater.  Rukus Avenue will be releasing its 22nd release in January 2017.

Our Voice Has Never Been Louder & The World is Listening