We are Rukus Avenue.  A music company with a 20 year history. Our culture captures a movement taking place around the world to bring social change through music. We believe in innovation that pushes the boundaries of expression through our unique mixtures of Eastern & Western Cultures. Our Voice Has Never Been Louder & The World is listening.

This historic album is a collaboration with The White House Initiative on Asian Americans & Pacific Islanders and is in association with President Barack Obama & First Lady Michelle Obama's anti-bullying campaign #ActToChange.  From Executive Producer Sammy Chand, this 25 track collection of inspiring music is also a strong reflection of the thriving Asian American music scene.  This is the first album of the Rukus Avenue's Music To Inspire music series.  This album rereleases Dec 7.

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Rukus Avenue has partnered with UNVTF/United Nations Voluntary Trust Fund for Victims of Trafficking in Persons, as part of “Music To Inspire”. A collective fight by the music community to end Human Trafficking.  Together with Artists United Against Human Trafficking, and over 30 different artists from around the world, we hope to make a social statement against the various forms of slavery.  Featuring the biggest names in music, this album releases worldwide Jan 17, 2017.

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Sammy Chand’s brand of music combines a distinct mix of elements from around the world. His music has been featured in shows like The Oprah Winfrey Show, So You Think You Can Dance, No Reservations, America’s Most Wanted, and over 50 other film and television programs around the world.  Featuring instrumentals from the wide realm of music Sammy makes, this colorful musical reflection of his personal life will be an exclusive release on the upcoming Sammy Chand app.

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We have some more projects to check out.

We're up to a whole lot!


Launching soon

Rukus Avenue iOS & Android app