We are Rukus Avenue.  A music company with a 20 year history. Our culture captures a movement taking place around the world to bring social change through music. We believe in innovation that pushes the boundaries of expression through our unique mixtures of Eastern & Western Cultures. Our Voice Has Never Been Louder & The World is listening.

Through one extraordinary girl’s story, SOLD illustrates the brutality of child trafficking, which affects millions of children around the globe every year. Globally the average age of a trafficked girl is thirteen, the same age as the girl in the film. SOLD is a call to action, and a testament to the power and resilience of the human spirit.

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Rukus Avenue has partnered with UNVTF/United Nations Voluntary Trust Fund for Victims of Trafficking in Persons, as part of “Music To Inspire”. A collective fight by the music community to end Human Trafficking.  Together with Artists United Against Human Trafficking, and over 30 different artists from around the world, we hope to make a social statement against the various forms of slavery.

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Sammy Chand’s brand of music combines a distinct mix of elements from around the world. His music has been featured in shows like The Oprah Winfrey Show, So You Think You Can Dance, No Reservations, America’s Most Wanted, and over 50 other film and television programs around the world. 

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We have some more projects to check out.

We're up to a whole lot!


Launching soon

Rukus Avenue iOS & Android app